Social media is a Hulk-size time suck, but it is also one of the most effective ways to connect with your audience. That’s also why it’s so dicey to freelance that kind of thing out. But there are a lot of really talented folks out there who can help you expand your reach and connect. You just have to find the right ones. And since everyone thinks they can post to social, there are a lot of ineffective people posing as social media superheroes. Here’s how you can separate the talent from the try-hards:

Ways to Tell a Social Media Trixter from a Superhero

It’s tempting to hand your social media over to an intern or the nearest teenager in your life. After all, they’re on the platforms all the time. But they’re connecting in a social way, amassing followers and likes and not concentrating on conversions. You need someone who understands how to nurture a relationship to end in a sale. That’s not to say a teen can’t do that. But you need to have a conversation with them to make sure you are on the same page about your ultimate goals behind social media. Additionally, you’ll want to talk about the following things:

●       Stats and KPIs. If you’re working with someone to help you reach more people and increase your sales, you’ll want to know they have a track record of doing so already. If you’re their first client, make sure they can show you how they will gather the analytics and tell what’s working and what isn’t. Identify KPIs. If they tell you “Let’s try this and see.” That’s not enough. How will you “see”? If they guarantee 100 new followers before the end of the month, ensure you know what kind of followers they are. Speaking of…

●       Know the target. Make sure your social media person understands audiences and the value of a like as it equates to your business goals. My TikTok is beginning to finally amass some likes. But guess what? They’re all from my teenage sons’ friends who enjoy making fun of my videos. They may “like” my stuff, but they will never buy from me. These are bogus numbers from a business perspective. Make sure your guru understands who you’re trying to target.

●       Understand the offerings. Social media is not a science. What works for your ideal audience may not work for others. That’s why social media packages vary as much as restaurant food prices. Some people do retainers, some monthly and some hourly fees. Know what you’re paying for.

After you’ve narrowed down your list of social media people who seem capable, dig deeper into understanding how you would work together. Ask them to draw up a proposal or editorial calendar. Pay them for their time. Examine their ideas on how they plan to reach a larger audience. You’re looking for creativity here as well as things you may have already tried that didn’t work. No reason to work with someone who’s doing exactly what you’ve already done.

If They’re Going to Be You, They Must Know You

Finally, communication is key when looking for someone who will be representing you on social media. While a good social media person should ask you the following things about your business, if they don’t, make sure you communicate these important details.

1. Give specifics on your ideal audience.
2. Share past triumphs and trials.
3. Communicate the tone you want on your posts.
4. Agree upon the posting review process. Will you see posts before they go out?
5. Understand who oversees responses. If you do, will they call them to your attention, or will you need to monitor each day?
6. How far out will they schedule? Communicate how you want holidays to be handled and if there are any topics you don’t want to mention.
7. Will you supply content ideas and important dates to your business? This should be a partnership. If you’re running a sale, for instance, you should give your social media superhero notification of it and look for best ways to leverage this information.
8. Be clear about how you feel about content curation versus creation. Your social guru should have a strong understanding of how to leverage curated content for a larger audience without getting into permission problems.

The hardest part of handing your social media over to someone else is making sure their efforts fit your goals and remain authentically “you.” Don’t expect that putting someone else in charge means that they will take it off your hands in a “set it and forget it” kind of way. You want to remain a part of the social side of your business. After all, the success in that area is about building relationships and you don’t want to pay someone to do that for you. They can assist with the day-to-day posting, but the relationship should remain yours.

Christina Metcalf is a writer/ghostwriter who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She loves road trips, hates exclamation points, and talks to her dog like she can understand every word.

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Instagram: @christinametcalfauthor

Facebook: @tellyourstorygetemtalking

Medium: @christinametcalf

LinkedIn: @christinagsmith

Legislation that offers a financial boost for Missouri small businesses and farmers was signed into law by Gov. Mike Parson on May 9.

The Missouri legislature passed HB 1803, sponsored by Rep. Terry Thompson (R-Lexington), to increase the cap on the popular MOBUCK$ program. Thompson's bill garnered broad bipartisan support, passing the House in February with only 10 no votes and the Senate in April with no opposition. The legislation was handled in the Senate by Sen. Sandy Crawford (R-Buffalo).

The Missouri Chamber of Commerce and Industry supported the effort to raise the cap on the program from $800 million to $1.2 billion. A record of nearly $539 million was loaned during the 2023 program year. When the program’s application portal reopened on January 2 of this year, the entirety of the available $120 million was exhausted after only six hours.

Missouri State Treasurer Vivek Malek noted that “the demand for the program is huge, and we definitely would like to help as many small businesses and farmers as possible.” 

The treasurer’s office works with qualified lenders throughout the state to offer loans at lower interest rates to Missouri small businesses, farmers and local governments. Malek indicated a loan with a regular interest rate of 9% could be reduced to around 6% under the program.

Malek said volatile economic conditions and increased demand from applicants made the expansion of the program a much-needed relief valve for Missouri businesses.

Heidi Geisbuhler Sutherland, director of legislative affairs for the Missouri Chamber, said the MOBUCK$ program “is a great economic driver for the state and helps small businesses grow and improve.”

GVCC is now accepting applications for our summer 2024 marketing special projects internship. 

Marketing Special Projects Intern: Summer 2024

Do you enjoy working in a fast-paced environment? Are you considering an educational career in marketing or business management? The Grain Valley Chamber of Commerce is a membership-based nonprofit representing 100+ businesses and thousands of local employees. With a mission to be a leader in the growth of Grain Valley, the Grain Valley Chamber of Commerce offers a program of work that includes legislative advocacy, educational training, and networking opportunities.

Our ideal candidate will be a motivated individual who enjoys meeting new people and is not afraid of a challenge. As an intern you will be working with a variety of staff and volunteer leaders to assist in achieving the goals of the organization. You will interact with business owners, business professionals, and elected officials.

What you will learn:

• ·         The ins and outs of how a successful nonprofit organization operates.
• ·         How to analyze data in order to develop solutions.
• ·         The necessary steps for successful short-term project management.
• ·         How to develop and implement plans for social media, marketing and communications, technology, advocacy, and other key areas within an organization.
• ·         What great companies exist in Grain Valley and what opportunities exist for young professionals.
• ·         How to effectively plan, budget for, and execute an event (some social, some educational).
• ·         The importance of community involvement.

What we require:

• ·         A desire to learn from this amazing opportunity!
• ·         Strong communication skills – verbal and written.
• ·         Positive attitude and an ability to work with some amazing, smart professionals!
• ·         Proficient in Microsoft Office and Google Suite applications. Experience with Canva helpful.
• ·         Organized, with an ability to prioritize time-sensitive assignments.
• ·         Creative and flexible when it comes to responsibilities, scheduling, etc.
• ·         Interest in nonprofit management, marketing and/ or business management.
• ·         5 hours per week for 8 weeks (final schedule will be determined on students’ needs and office hours).

Compensation: The intern will be paid $250/month upon successful completion of hours and project for the month. Payment will be made by the 10^th of the month for work completed the month prior. The internship is an independent contractor position.

We promise to provide a positive, rewarding experience that will help you to achieve your goals in participating in the program. This position will report directly to the Director of Business Development.

Submit a cover letter and resume to info@growgrainvalley.org. 

Even with costs escalating, consumers are increasingly making purchasing decisions based on a company's values. Sustainability and transparency are no longer just buzzwords – they're key factors influencing brand loyalty and attracting a new generation of eco-conscious customers.

According to recent research, consumers sustainability demands are rising and customers are willing to pay more for it.

Now is the ideal time to embrace going green for more green.

It’s More Than Just Saving the Planet

While environmental responsibility is a noble goal (after all, who wants to destroy the planet?), there are strong business benefits to embracing sustainability.

In the past, the fact that embracing sustainability practices in business was expensive halted a lot of forward movement in that area. However, things have changed.

Research shows customers are willing to pay more for products that are sustainably produced and services that are greener, making it beneficial for businesses to embrace the green movement.

Here's are some of the benefits your business may experience:

• ·         Attract New Customers. Studies show that over half of consumers are willing to pay more for products and services from sustainable brands. Showcase your commitment to the environment to capture this growing market segment. If you have a brick-and-mortar business, talk to your customers about what makes you different as they browse. Understanding your commitment to the environment may drive sales.
• ·         Boost Employee Morale.  Employees who feel their company is making a positive impact on the planet tend to be more engaged and productive. Implementing sustainable practices can foster a sense of purpose within your team and make recruiting easier.
• ·         Reduce Costs. Going green can lead to savings by reducing energy consumption, minimizing waste, or optimizing supply chains. You may also be rewarded for your efforts through tax incentives or grants.  
• ·         Enhance Brand Reputation. Demonstrating a commitment to sustainability builds trust with customers and strengthens your brand image. It positions you as a responsible and forward-thinking company.

Show, Don't Just Tell

Consumers are savvy and can see through “greenwashing” – empty claims of sustainability that don’t bear up under scrutiny like saying you recycle to save resources but then you leave all your lights on every night. Sustainability is a commitment that impacts every area of your business—front office and back.

Transparency is also crucial.

Here are some ways to showcase your commitment:

Clearly Communicate Your Sustainability Processes

Explain the steps you're taking to be environmentally responsible. This could include using recycled materials, sourcing local ingredients, or implementing energy-saving practices.

Partner with Eco-Conscious Organizations

Collaborating with other sustainable businesses or environmental non-profits adds credibility to your efforts and expands your reach. If you don’t know anyone who can help, your chamber may be able to introduce you.

Be Data-Driven

Show your environmental impact. Numbers sometimes mean more than words and help paint a clearer picture of the impact or your efforts. Track metrics like waste reduction, energy consumption, or your carbon footprint. Share this data with your audience to show progress and hold yourself accountable.

Going Green Doesn't Have to Be Overwhelming

While sustainability is a commitment that impacts all areas of your business, you don’t have to launch with a sweeping initiative that changes every business practice. Start small or in a way you can manage. Identify areas where you can make a positive impact. Then chart how you will expand your efforts over time.

Here are some practical steps:

• ·         Reduce Paper Usage. Embrace digital solutions like e-receipts and online communication.
• ·         Switch to Energy-Efficient Lighting.  LED lighting options offer significant energy savings.
• ·         Offer Reusable Shopping Bags. This simple step reduces plastic waste and promotes your brand. It might even make you a few pennies on every purchase.
• ·         Partner with Green Suppliers. Choose vendors with sustainable practices throughout their supply chains. It not only shows your commitment, but it also broadens your impact.

By embracing sustainability and doing so in a transparent way, you're not just making a positive impact on the planet – you're also building a stronger, more resilient business that resonates with today's consumers.

AND…For those of you old enough to remember it, Kermit the Frog was wrong. It IS easy to be green.

Christina Metcalf is a writer/ghostwriter who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She loves road trips, hates exclamation points, and used to be a Green.

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Medium: @christinametcalf

Facebook: @tellyourstorygetemtalking

Instagram: @christinametcalfauthor

LinkedIn: @christinagsmith

Ask yourself a simple question—what’s holding your potential customers back from buying from you?

You might think cost. Perhaps it’s ease of purchase (online ordering), location, or not knowing about you. But there could be something much easier to fix than cutting your prices, moving, or rebranding/launching a huge marketing campaign. While all these things are important—pricing, location, and top-of-mind recognition—there is something else you could be doing to get more people in your business. You could be setting expectations.

What does that mean?

There is likely a need for what you sell or do. Or you wouldn’t have gone into business, right? Maybe your marketing is really great, and you’ve created a desire for your product or service among your audience. But unless you sell something that is an instant emotional purchase, doubt could set it and kill your sale.

This doubt occurs because the purchaser is unsure of your product or service, worries about the value, or is doing something they wouldn’t normally do/purchase (that includes purchasing from you for the first time).

To avoid this, you need to ensure they have the confidence to purchase from you. Help them imagine what you (your product or service) can bring them.

Do this by creating content. But not just any content.

Content and Sales

Let’s say you run a Facebook ad for a new service you’re offering or a discount to try your business. Hopefully, you’ve used the targeting features well and you get a lot of clicks on them. Potential customers are reading the info, and signing up for whatever webinar, service, discount, or info session you’re offering (gyms, I’m especially looking at you here).

Congrats. That’s great. You’re probably ecstatic with those leads. But then they fail to convert to sales. What happened? The leads seemed interested.

Something made them change their mind. Or did it? 

First, many people treat Facebook ads and events like a try-before-you-buy situation. Just like people tend to post the life they wish they had on “the Book,” they seem interested in events and services when really, they’re just trying out the idea in their head.

Moving Potential Leads from Maybe to Gotta Go There

To help close these leads, you need to send several reminders with the kinds of subject lines that scream “open me.” When they see you in their email inbox often, it will be harder to forget their commitment.

But more importantly…

You need to manage expectations. This person is new to your business. They don’t know what to expect from you. They enjoyed your ad, thought this is for me, but then doubt sets in. They start wondering, what will this be like? Can I do it? Is it really for me? And a hundred other concerns. As in Newton’s Law of Motion—an object in motion stays in motion—a potential customer  stays “at rest” until a force is applied to it. In this case, the force you are applying is addressing their questions and concerns ahead of the potential customer voicing them.

I recently signed up for an exercise class trial. It was a weak moment, a new exciting business in town, and I had a desire to get healthier. This particular exercise looked like fun but I’ve never done it. 

Then doubt set in. Would I be the oldest person in the class? Would everyone else look like Barbie in Lulu? What do I wear? Can I handle it without throwing up?

The more questions popped into my mind, the more I thought about canceling. I dodged the business’ reminder phone calls. I didn’t confirm on their texts. I was 90% ready to hit the “unsubscribe to everything button” and then an email arrived.

It was friendly and upbeat. It answered all my questions and then some. (Minus the Barbie one.) And I’m going to the class. That email got me over my concerns without the embarrassment of having to raise them in the first place.

In your business content you need to do more than tell who you are and what problem you solve. That’s the beginning of the sales process. If you want to move people down that sales funnel, turning them into loyal customers, you need to address things that might be holding them back. You don’t do that by having a perky employee call and say, “let me know if you have any questions.” They won’t tell you. Instead, you need to anticipate those hesitations, address them ahead of time, and serve up the answers to them. If you do, they’ll not only be more likely to buy from you, but they’ll also see you as a business that “gets” them. And that’s the first step to building a loyal clientele.

Christina Metcalf is a writer/ghostwriter who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She loves road trips, hates exclamation points, and is currently flailing around outside of her comfort zone at a gym for twenty-somethings.

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Medium: @christinametcalf

Facebook: @tellyourstorygetemtalking

Instagram: @christinametcalfauthor

LinkedIn: @christinagsmith

The Grain Valley Chamber of Commerce hosted the 2024 Heart of Grain Valley Awards Dinner on Saturday, February 24th at the Grain Valley Community Center. Eighteen nominees in six categories were celebrated, and the following honorees were announced:

Businessperson of the Year: Jason Fenstermaker, Iron Kettle Brewing

Business of the Year: Grain Valley Chiropractic

Emerging Business of the Year: Baking with a Bass

Nonprofit/Community Group of the Year: Faith United Methodist Church

Volunteer of the Year: Marcia Napier

Unsung Hero of the Year: Theresa Osenbaugh

We will highlight each category throughout the week, but we wanted to share this recap of all of our wonderful nominees.

https://youtu.be/9myTMXxuPGg

The Grain Valley Chamber of Commerce (GVCC) is thrilled to announce the 2024 honorees for the 2024 Heart of Grain Valley Awards. Six categories of awards will be presented at an awards dinner on Saturday, February 24^th at the Grain Valley Community Center. Nominations were opened to the community on January 9^th and concluded January 26^th.

The following nominees represent the top three nominated in each category. The winner in each category will be named at the dinner which will highlight all nominees on Saturday, February 24^th.

Businessperson of the Year:
Kayla Bass (Baking with a Bass)
Jason Fenstermaker (Iron Kettle Brewing)
Andrew Lenhardt (Collision Leaders of Grain Valley)

Business of the Year:
Culver’s of Grain Valley
Iron Kettle Brewing
Grain Valley Chiropractic

Emerging Business of the Year:
Baking with a Bass
Valley Moments
Valley Mattress

Nonprofit/Community Group:
Grain Valley Historical Society
Bright Futures
Faith United Methodist Church

Volunteer of the Year:
Marcia Napier
Michael and Tosha Todd
Chris Early

Unsung Hero:
Marcia Napier
Bill Althaus
Theresa Osenbaugh

The community is invited to attend the Heart of Grain Valley Awards Dinner on Saturday, February 24^th from 6:00 – 8:30pm at the Grain Valley Community Center. Tickets may be purchased online at www.growgrainvalley.org.

The Grain Valley Chamber of Commerce is seeking volunteers from our membership to serve as Chamber Ambassadors. Ambassadors are a vital part of the organization, welcoming new members and helping build connections with existing members. Volunteers can serve in a variety of roles, including welcoming guests at our luncheons and other events, reaching out by phone, mail, or email to new, prospective, and existing members, and helping the Chamber develop new ways to serve our membership. 

Serving as an Ambassador is a great way to network, be recognized as an engaged community leader, and provide recognition at Chamber events and marketing materials. Ambassadors can volunteer as little as one hour a month - a great way to be involved as a busy professional. 

To volunteer as a Chamber Ambassador, email info@growgrainvalley.org. 

The Grain Valley Chamber of Commerce (GVCC) has launched a new membership model to serve the businesses located in and serving the Grain Valley area. In addition to its paid membership options, a free basic membership is available for emerging businesses. 

“In order to live our mission as a leader in the growth of business in Grain Valley, we are thrilled to introduce a new, more inclusive membership model for all businesses in our community. In addition, our board and committees have been hard at work developing a new menu of services and programming to ensure our businesses are receiving a quality return on their investment,” Cory Unrein, Director of Business Development, said.

Grain Valley Chamber of Commerce offers a number of premium membership packages and a free, basic package for emerging businesses. Any business in Grain Valley or serving the Grain Valley community can become a Basic Member. Businesses can join GVCC and leverage its network, programming, and services at www.growgrainvalley.org or call 816-443-5162.